Veera Aims to Simplify Crypto for Mass Adoption with Neobank Approach
Veera positions itself as an on-chain neobank tackling crypto's complexity barrier. Founder SB frames the project as a product-led solution for stalled adoption, targeting the gap between crypto's technical infrastructure and mainstream usability. The platform eliminates seed phrases in favor of passkeys, abstracts blockchain mechanics behind intuitive interfaces, and prioritizes emerging markets where traditional financial access remains limited.
Geographic strategy mirrors the internet's adoption arc: Latin America, Asia, Africa, and the Middle East come first. Veera's four-pillar model—Invest, Earn, Spend, Borrow—bundles tokenized assets (gold, equities), multi-chain yield aggregation, and a waitlisted crypto prepaid card. The thesis is clear: if Web3 can't onboard the next billion users seamlessly, it won't.
